UI/UX and Product Designer

Conceptualizing the interaction design and experience for a website facilitating gifting and affiliate marketing. As a generalist, I was responsible for creating a visually appealing yet clear design to guide users in finding and purchasing the perfect gift while also offering them opportunities for revenue generation in this field. Proper process design resulted in reducing errors during usability testing to less than 10%. By prototyping this concept on Figma and closely collaborating with the development team, I helped accelerate and enhance the implementation process. https://giftpals.com/

UI/UX Designer

This was the first milestone of a large project aimed at designing a platform for buying and selling pre-owned cars, which was launched as an MVP in the form of a website. Simplifying processes for all user types while maintaining a visually appealing interface and adhering to legal limitations and guidelines added to the complexity of the project. However, the final product successfully met all the parameters and requirements set by the client. https://motorproz.co.uk/

UI/UX Designer

In this project, the goal was to solve users’ problems in finding a real estate agent through a digital solution. The platform allowed them to create a competitive marketplace while providing an easy way to connect with property owners. One of the challenges was that, due to the client's requirement, property listings were not included as a feature. Additionally, some parts of the platform were already comprehensively designed, so the new design had to be aligned with the existing structure. By redesigning certain processes and improving existing user flows, I created a prototype that accounted for backend and database requirements, ensuring minimal issues during the frontend redevelopment. https://houmify.com/

UI/UX and Product Designer

• A dual role of UI/UX Designer and Project Manager for an application catering to municipal waste collection and recycling. This encompassed the design of two distinct Android mobile apps (one tailored for staff and the other for users). This project involved several elements to ensure a seamless user experience while concurrently overseeing the work of front-end developers.

• A comprehensive software solution aimed at delivering medical equipment and services to homes via two mobile apps (the user version and the staff version). My role involved ensuring an optimal user experience and User-centered design through thoughtful design while also Leading the various aspects of the project to guarantee its successful execution.

UX Consultant

• This period marked the beginning of my career as a UX Designer. My prior experience working with bank representative offices enabled me to define and analyze the processes. This enabled me to implement changes that focused on improving the user and customer experience. During the two years I worked as a UX consultant, based on the Survey results, I contributed to a 60% increase in satisfaction among agents, and clients, which earned me a commendation from the senior managers of the bank.

• Branch boss and head of bank representative offices for 8 years

Graphic designer

• Macromedia Flash Senior Designer and Computer technical expert (Part-time)

Additional Experience and Achievements

• Teaching graphic applications as a web-pages-design tool at Tehran Institute of Technology
• A research about utilization of new technologies to improve the UX and Accessibility
• Second place in the U.S. Endourological Society Logo Design Contest