Documentation
Guiding exploration and smart decisionsPrototyping
Bringing ideas to life through designMy journey in UI/UX began seven years ago. I’ve had the opportunity to design across various domains and platforms — from consulting to product design. My projects have included responsive websites, mobile apps, PWAs, and SaaS-based web applications for both B2C and enterprise users. Over the years, I’ve gained solid experience working with both startups as well as corporate teams. I’ve learned how to design intuitive digital products that solve real problems, improve workflows, and create smooth user experiences — while also helping businesses grow and reach their goals.
Lisbon, Portugal
(+351) 915 725 639
I am eager to embrace new experiences and challenges, forge connections with like-minded professionals, explore fresh opportunities, and contribute my skills to an international team.
Availability : Freelance, Contract, Part time, Full time, Remote, Hybrid, Onsite
Academic Education
Interaction Design Foundation (IDF)
• Design for the 21st Century with Don Norman
• Accessibility: How to Design for All
• Gamification - Creating Addictive User Experiences
• Human-Computer Interaction (HCI)
• UI Design Patterns for Successful Software
• UX Management: Strategy and Tactics
• User Research - Methods and Best Practices
• Psychology of E-commerce
• Mobile User Experience Design
• Web Design for Usability
• Foundations of User Experience (UX) Design
• UX Design process: Empathize, Define, and Ideate!
• Build Wireframes and Low-Fidelity Prototypes
Imperial College London
• User Creative Thinking : Techniques for Success
University of Tehran
• User Experience Design (UX)
• User Interface Design (UI)
• Financial Intelligence
UM-ProGuide, United States
This MVP was part of a research-based project carried out under the academic supervision of a team of urologic oncology specialists from the University of Miami. The team aimed to raise public awareness around prostate cancer in order to improve patient engagement and enhance the efficiency of the medical staff at the center. In parallel, they intended to gather field-level insights by monitoring user behavior on the platform. After reviewing patient and physician scenarios, we designed a set of simple yet effective tools to make personalized and categorized health information easily accessible for each user. Working closely with the development team, I ensured accurate implementation of the UI and user flows to support a smooth and correct experience across all core processes. According to the medical team’s estimates, this product can increase patient awareness by over 50%, and improve both the efficiency and the outcome speed of clinic visits by up to 30% in quality. https://proguide.app/
Giftpals, United States
This project involved designing a gift discovery website launched as a SaaS platform, based on the founder’s deep market insights. My main challenge was to create tools and user flows that would help users find a personalized gift for different occasions, tailored to parameters such as profession, gender, age group, interests, and more. We aimed to offer features that not only aligned with users' mental models—reflecting familiar patterns from retail environments—but also supported monetization through affiliate marketing. By combining engaging interface design with intuitive UX patterns commonly found in social platforms, I created an experience that allowed users to discover and share products in a fun and meaningful way. This led to increased user engagement, community-driven content, and overall business growth. Following a usability audit and redesign, I successfully reduced usability testing errors by 80%. https://giftpals.com/
Motorproz, United Kingdom
Design of a website focused on buying and selling pre-owned cars, as the initial milestone of a larger project. Simplified processes for diverse user groups while ensuring a visually appealing interface and compliance with legal guidelines. https://motorproz.co.uk/
Houmify, United States
Designed a digital solution to help users find real estate agents and connect with property owners, creating a competitive marketplace. Need to align with pre-existing platform designs, redesigned processes, and improved user flows. Developed a prototype that integrated backend and database requirements. https://houmify.com/
Rayan Kavesh Hirkan, Iran
Served as both UI/UX and Product Designer for an application focused on municipal waste collection and recycling, designing two distinct Android apps for staff and users. Ensured a seamless user experience while coordinating closely with front-end developers.
Post Bank of Iran, Iran
Began my career as a UX Designer, leveraging prior experience with bank representative offices to analyze and refine processes for improved user and customer experiences. As a UX consultant for two years, implemented changes that led to a 60% increase in satisfaction among agents and clients, as reflected in survey results, earning commendation from senior bank managers.
• Teaching graphic applications as a web-pages-design tool at Tehran Institute of Technology
• A research about utilization of new technologies to improve the UX and Accessibility
• Second place in the U.S. Endourological Society Logo Design Contest
Figma
Adobe XD
Balsamiq W F
Zeplin
Marvel app
Logo Design
Illustrator & Photoshop
English Language
• Product Design • User-centric Design • Mobile App Design • Responsive web design • User Research • Analysis • Wireframing • Prototyping • Usability testing • Accessibility • Gamification • Scrum Framework
Design thinking manifests itself when you start from empathy with the user and finally solve his problem with a product.
User Research
User flows
Usability testing
It doesn't matter which device your users work with and how they interact with your product. They must always reach the same conclusion
Wireframing
Prototyping
Design System
To return investment, we must attract users; to attract users, we must remove restrictions and personalize our products.
Design for All
Problem solving
Gamification
Documentation
Guiding exploration and smart decisionsPrototyping
Bringing ideas to life through designIf your project is taking shape, feel free to reach out! The best time to start designing is right when the idea comes to mind. I’m always available through the contact methods below.
Lisbon, Portugal
afshin344@gmail.com
(+351) 915 725 639